THE SPRING ESCAPE
Spring is within reach in VERO MODA's newest campaign, The Spring Escape – with pieces that are ready to be worn and adorned. And we understand why; the new collection is inspired by the early stages of spring and the excitement it brings. When Mother Earth slowly wakes up from her hibernation and everything starts blooming. The Spring Escape is a nod to renewal and an invitation to break the routine and start fresh.
SPRING SEASON ACTIVATED
Inspired by everything spring, The Spring Escape is more than just a clothing collection, it is about sending a message about not accepting to be stuck. Not accepting the routine – but being inspired by what’s out there and what spring has to offer. The collection invites us to break free from the ordinary and embrace the renewal of the season. It expresses a longing for adventure.
“The Spring Escape is a reminder of the traditions and principles of spring - which is easy living and dressing. We want people to feel like they’ve stepped into another universe, where we are allowed to dream and plan for spring and summer’s arrangements and trips. A carefree energy forms the foundation of the campaign, where loose cuts meet flowing dresses, fashion-led pieces and laid-back materials.” Says, Astrid Stubkier, Brand Identity Responsible.
THE MOMENT IS NOW
Details, comfort and freedom are the keywords for the new collection, where VERO MODA breathe new life into wardrobe wonders and occasional wear for any celebration one might attend this time of year. The looks are relaxed yet precise, built on timeless and feminine design principles. The silhouette is loose and unstructured – making each piece both comfortable and cool. The colour palette is inspired by earthy and powder tones mixed with small pops of colour here and there.
And the collection's standout pieces? The midi crochet dress. The denim maxi skirt with a flattering, tailored fit. The light linen set in a delicious burnt/rusty red shade. The striped linen set. The long maxi with broderie anglaise that’s giving soft boho. The red, white and mint crochet top. The white jeans. A soft, cropped bomber in cotton. The maxi denim dress in faded blue, radiating a laid-back style. And the list goes on!
These are vibrant, boho-cool pieces infused with new energy — must-haves designed to stay relevant and to be worn over and over again throughout the spring season. No matter your celebration or escape.
Head to veromoda.com to see the full spring collection that launches online on 29th of February 2024 and in stores on the 14th of March. For media enquiries, please contact: Ida Maria Jessen, PR & Influencer responsible, VERO MODA, ida.jessen@bestseller.com