WE DO DENIM // Denim your way
Born in the heart of the 19th century, denim was more than just workwear - it carries a long-lasting heritage. From rugged roots to runway-worthy moments, denim has transformed into a true wardrobe hero - an ever-evolving symbol of versatility and durability. Each stitch carries a footprint, from the grit of labor to the glamour of silver screens. It’s the foundation for your wardrobe that evolves but never fades.
We view it as a language of self-expression. A fabric that tells your story, adapting to every twist and turn, every season, and every occasion.
“Denim is more than a fabric; it is a storyteller. Through decades of change, denim has adapted. It has walked the line between rugged and refined, and we wanted to bring this to life in our SS25 collection. But it’s just as well an emotion. It’s the piece you turn to, the one that always fits - your dependable companion through every chapter.” Says Louise Degn, Denim Product & Buying Manager, VERO MODA.
In this collection, we celebrate denim’s enduring legacy, offering fits that are as diverse, versatile, and timeless as the people who wear it. Tailored to suit you and your journey, it conforms to any wardrobe at any time.
Tailored for yesterday, today and tomorrow
VERO MODA is over the moon announcing the release of the SS25 denim collection, a tribute to the fabric’s timeless versatility and enduring footprint. Once forged for utility, denim has long transcended its humble origins to become a symbol of personal expression, now bleeding into almost any wardrobe. This SS25 collection seeks to offer long-lasting pieces that outlive temporary trends for each fit.
“The SS25 collection is crafted to seamlessly integrate into any wardrobe. Whether you're embracing the comfort of a loose fit, the relaxed ease of a wide fit, or the bold statement of denim on denim, the collection brings versatility to every look.” Louise says.
The collection isn’t just about fashion - it’s about creating pieces that evolve with you. In a world where trends come and go, this collection is designed to endure through a mix of fits that cater to every occasion.
“WE DO DENIM offers a mix of sleek, various silhouettes and relaxed, and effortless fits. From the sharp lines of skinny and barrel fits to the laid-back ease of wide and loose fits, each design is crafted to enhance your natural shape. Denim on denim makes a bold, yet classic statement, bringing a modern twist to a timeless look. This collection blends versatile, contemporary details with the enduring appeal of denim, ensuring it remains a staple in your wardrobe for years to come," Louise continues.
We’re passing denim’s legacy forward – yesterday, today, and tomorrow.
Head to veromoda.com to see the full collection that launches online and in selected stores on the 21st of January 2025.
For media enquiries, please contact: Ida Marie Jessen, PR & Influencer Manager, VERO MODA, ida.jessen@bestseller.com