VERO MODA TRAVELS BEYOND AUTUMN
Uplifting, transformative and tailored to perfection. VERO MODA invites us to embrace the moody skies and the changing landscape as we explore the new campaign and collection, Beyond Autumn. Crafted with the essence of Scandinavian simplicity and made to go beyond a single season, Beyond Autumn takes us on a transformative travel into the new.
EMBRACE THE CHANGE
Beyond a single season. Beyond a trend and moment. Beyond change and transformation. Beyond looks. Beyond the destination. A new mood of autumnal perfection takes centre stage as VERO MODA presents their new AW23 campaign, Beyond Autumn. Inspired by the cool Scandi fashion direction, where minimalistic styling goes hand in hand with edgy detailing, the pieces channel refined simplicity and a serene sophistication in tailoring, light layers and outerwear of the season.
“We are really inspired by the season and all it brings. From nature’s changing colours to the crispness in the air. But moreover, we are inspired by the returning power of classic pieces. For Autumn, we wanted to present a collection that feels timeless yet modern. It lies in the campaign title, Beyond Autumn – tapping into durability, versatility and longevity with pieces that can be used again and again - beyond seasons. By creating this, we invite everyone to feel empowered to wear the garments again and again - regardless of the occasion.” Says, Nanna Toldbod Isaksen, Brand Identity Responsible.
As the temperature drops, the shift in the atmosphere pushes us to explore and experience nature in different ways, paving the way to connect or reconnect with our style and the transformation ahead. In other words, this campaign depicts a relatable feeling, that most of us know, or have felt once before – especially this time of year. The unique feeling of excitement for early, fresh autumn signs.
SOPHISTICATED SCANDINAVIAN SIMPLICITY
Premium quality features throughout the collection including tailoring and outerwear – mixed with less formal separates and designed to cater to a fashion-savvy audience. And the strong lineup – whose main focus is denim, knits and outerwear - displays clean lines and refined and different textures (e.g., in the knit category), as well as elevated and updated silhouettes. The AW23 launch includes: A faux fur shearling coat. A teddy fleece waistcoat. A classic wool coat. A cargo skirt and delicately detailed balloon-sleeved statement knit (this is a top-essential). A rich purple padded puffer with a shiny surface (this is a stand-out piece). And much, much more.
Shoot at beautiful HEART - Herning Museum Of Contemporary Art - the campaign highlights the importance of being in nature, the fine architectural lines, the calmness of autumnal colours and the Scandinavian landscape that is in full transformation, along with the feeling of harmony and serenity.
Moreover, VERO MODA follows its commitment to using upgraded quality materials and detailed finishes. This is well-recognised in the exclusivity of the garment's look and feel as well as the overall atmosphere.
BEYOND AUTUMN launches online at veromoda.com and in stores on the 2nd of October 2023.
For media enquiries, please contact: Ida Maria Jessen - PR & Influencer responsible, VERO MODA - ida.jessen@bestseller.com.