Bursting with renewed energy and with everything summer, VERO MODA shows us all the right styles to wear this new season. Inspired by the nostalgia of summer, long days in the sun and all the occasions, Notes of Summer takes us on a voyage filled with new adventures, memories and pretty must-haves.
NOTES OF SUMMER, ACTIVATED
Remember that feeling of endless possibilities, warm sun on your skin, adventures waiting around every corner? That is the essence of summer for many of us. Uniting this special spirit with a fun and lively campaign – plus a recognisable DNA, VERO MODA wants us to activate our summer mood and wardrobes, instantly.
“Notes of Summer sends a message about embracing joy and confidence. This summer we are really inspired by the new adventures waiting on the horizon and the idea of trusting yourself and letting go of the daily routine. The campaign includes all the key pieces for summer that embody a feeling of true femininity and womanhood.” Astrid Stubkier, Brand Identity Responsible, explains.
Prepare for a fresh colour palette of crisp white and sunny yellow mixed with black and soft grey — an array of light and airy pieces. SS24 is finally here, and it comes just in time with the warmer temperatures.
ALL THE THINGS THAT MAKE SUMMER, SUMMER
Fresh, airy and easy. Bright, fun and beautiful. Elevated details, fluid silhouettes and relaxed cuts. From lightweight tops in vibrant hues to flowy skirts and airy pants. Unique, inviting, and full of life. Welcome to an edit of new summer staples that effortlessly embody all the things that make summer, summer.
Elevating the everyday with thoughtful details and relaxed cuts, this summer collection holds everything from urban ready-to-wear pieces to versatile stand-out essentials - designed to let your personality shine through, wherever your adventures take you.
Key pieces include: the long crochet dress, the maxi denim skirt, the striped midi dress and all the white-on-whites sets. The silk top, the polka print dress, the soft linen suit – and the list goes on!
Each garment is a celebration of the sun-kissed days ahead and the mild evenings that define this time of year.
The customer can expect nothing less than on-trend styles with better fits and materials in mind.
Notes of Summer is captured by photo talents, Anders Witt and Jones Lindhart and is available on veromoda.com and in stores from 02.05.2024. For PR and press inquiries, please contact PR & Influencer Responsible at VERO MODA: Ida Marie Jessen, ida.jessen@bestseller.com -