IRRESISTIBLE AUTUMN
What are we wearing this autumn? What are the colours and how do we style the best autumn look? VERO MODA unlocks all the style secrets for autumn in our new campaign, Irresistible Autumn. And what can you expect? You can expect a return of the classics, you know and love – just reworked and toned down. You can expect new colours that match the autumn mood perfectly. Transition into the new season in style with the beautiful new drop
AN ODE TO AUTUMN
A transition is in the air, where we leave summer behind and slowly start slipping into autumn, and all its moods. But fear not. Autumn is also a time for reflection and starting anew. A time for change. Maybe a change of habit or wardrobe? Who knows? But what we do know, is that VERO MODA’s new collection comes with all the style secrets you need, to get a well-sorted-out wardrobe that is both versatile – taking the changing weather into consideration – and also caters to different personalities. It is an ode to autumn.
Move over, the classics are coming! The looks are smart, effortless and functional: combining sleek tailoring and statement outerwear with dreamy denim and stunning knitwear. Each piece is designed to cater to different occasions and unpredictable days - allowing everyone to express their unique sense of style, in their distinctive way. They all present opportunities for transformation.
“The campaign is a celebration - an ode to the transitional season. Most people are often sad that summer is over, and that we’re now slowly heading towards chillier days. But the truth is, that it’s within these months that the real beauty of change unfolds. It's a time when we can embrace the versatility of layering and the richness of textures. Just think about it. When you see that girl or guy with a cool coat. Or the cosy knit. Or the irresistible denim-on-denim look. I could honestly go on! Autumn is just about that.”
- Astrid Stubkier, Brand Identity Responsible.
MASTERING PERSONAL STYLING
Make dressing for autumn the easiest part of your everyday. Some trustful essentials for the season are: The wide-fitted jeans (in leo and classic blue denim), The brown polo dress, the irresistible long puffer, the iconic leo dress and the irreplaceable checkered coat. Autumn is finally in the air - and we are here for it!
Personal styling is a great way of expressing one's personality and interests. And playing with that idea, the intention – with Irresistible Autumn – is to empower you to curate a wardrobe that reflects your unique path. It’s about embracing individuality, mixing and matching pieces that resonate with your personal style, so that you can tell your own story as the season unfolds. VERO MODA has a long tradition of being good at renewing and this season makes no exception. Welcome to a wearable mix of classic coolness and feminine edge - for all.
Irresistible Autumn launches on the 1st of October and will be available in stores and online at veromada.com.
Media enquiries, please contact: Ida Maria Jessen, PR & Influencer Responsible, VERO MODA, ida.jessen@bestseller.com
