VERO MODA welcomes a new season of transformation and timeless essentials

And we are talking trustful essentials that goes beyond a single season. We are talking everyday luxury and toned-down simplicity. Shadows and play of light.

THE POWER OF PERSONAL EXPRESSION

True to the brand’s DNA, VERO MODA has designed a trans-seasonal collection that holds a perfect line-up of pieces for personal expression. The New Now introduces lux pieces and craftsmanship, small twisty details that match different occasions, perfectly. Think Parisian sensuality mixed with Scandinavian earthiness and a spontaneous way of styling.

“By introducing the new season with bright and lighter wear, that balances cold and warm – light and dark, we hope to inspire a more uplifting mood. To boost the season. We’ve just been through a dark, wet and cold period. Now we feel like brightening up. This is exactly the feeling and expression we celebrate in The New Now.” Brand Identity Responsible, Nanna Isaksen, says.

The result is a collection of sharp suiting, trustful outerwear, sophisticated statement knits, broderie-anglaise dresses combined with borrowed-from-the-men-blazers, and denim in lighter washes. And to capture the wanted look and feel of the new season, the expression team travelled to Barcelona to shoot the campaign.

“At this time of year, Spain is neither too warm or cold. And the mix of bright and cool is something that you can’t get anywhere else - if you ask me. It was a perfect mix of everything – city, sun, architecture, light and softness. The vibrant energy of the streets blended flawlessly with the laid-back minimalism of the Scandi-styling.” Brand Identity Responsible, Astrid Stubkier, adds.

HERITAGE WITH CONTEMPORARY RELEVANCE

By blending heritage and contemporary relevance each piece, designed with longevity in mind, serves as a testament of VERO MODA's return to its foundation and heritage while staying in touch with the dynamic spirit of today.

Moreover, the contemporary relevance is a nod to the ever-changing preferences and lifestyles of the modern woman. VERO MODA recognizes the value of adapting to its diverse and dynamic audience, and the collection reflects this principle of newness. The New Now launches online on 12th December 2023 and in selected VERO MODA stores on 4th January 2024.

For media enquiries, please contact: Ida Maria Jessen PR & Influencer Responsible, VERO MODA. ida.jessen@bestseller.com