A Fresh Take: Sporty Sophistication
VERO MODA is proud to unveil its latest collection, "A Fresh Take," a contemporary reimagining of timeless preppy style infused with a sporty, effortless edge. Inspired by the elegance of tennis culture and the allure of "old money" aesthetics, this collection invites you to explore a refined yet relaxed wardrobe that feels fresh, modern, and undeniably chic.
Classic Meets Modern
With this collection, VERO MODA breathes new life into classic wardrobe staples. Polo shirts, pleated mini skirts, oversized sweatshirts, and tailored shirts form the foundation of this sophisticated yet approachable range. Every piece is designed to seamlessly transition from casual outings to polished moments, offering versatility without compromising on style. The color palette combines crisp whites, natural neutrals, and soft greens, evoking the clean and timeless aesthetic of tennis courts and countryside getaways. The silhouettes are both nostalgic and modern, featuring relaxed fits, clean lines, and subtle details that strike a perfect balance between tradition and innovation.
The Inspiration Behind the Campaign
Rooted in the sporty aesthetic, "A Fresh Take" draws from the effortless sophistication of vintage preppy style, reinterpreted for the modern woman. Itâs more than just a look; itâs a lifestyleâpolished, confident, and inherently wearable.
âWe wanted to create a campaign that feels fresh and exciting while staying true to the timeless elegance that defines our brand. 'A Fresh Take' is about rediscovering those iconic staples and making them your own,â explains Nanna Isaksen, Brand Identity Responsible at VERO MODA.
âThis collection is designed for women who want their wardrobe to reflect a refined yet relaxed confidenceâa look thatâs as effortless as it is iconic.â
Your Fresh Start, Your Fresh Take
"A Fresh Take" is more than just a collection; itâs an invitation to reinvent your style with pieces that speak to both individuality and timeless elegance. Itâs about celebrating the simplicity of great design while embracing the freedom to express yourself. Head to veromoda.com to see the full collection that launches online and in selected stores on the 3rd March 2025.
For media enquiries, please contact: Ida Marie Jessen, PR & Influencer Manager, VERO MODA, ida.jessen@bestseller.com