THE AUTUMN EDIT

VERO MODA unlocks all the style secrets for autumn in their new collection campaign: The Autumn Edit. And there is much to be excited about: The new campaign is an elevated fashion edit that pays homage to change, seeing things in a new light, and discovering new energies in the midst of change.

NEW SEASON. NEW POSSIBILITIES

Get into the new shift. The new way of dressing. Get into the new season of highly anticipated styling with new qualities. We are talking fresh looks, bright colour combinations, fluid silhouettes and classic futures. We are talking an array of trustful essentials such as jeans, shirts, dresses plus iconic pieces such as the irresistible wool coat. We are talking character, timelessness, a combination of old and new, boldness and energy.

And there are two directions. Firstly, the modern classic with preppy, romantic hints and the other with urban influences, featuring layer-on-layer mix of knitwear, denim, coats and leather. Moreover, two significant categories take the main focus: Outerwear and Knits. And the categories include something for everyone: from long to short puffers. From technical jackets to teddy coats and the classic ones. Well-accompanied by big, vibrant statement knits.

The vibe is a beautiful blend of modern key looks, and solid transitional pieces that are made for the changing weather - infused with easiness and attitude, so you can create your own fashion story. Oh yes, the new season is all about finding power in personal styling.

“The campaign is an exploration of the beauty of the season. At this time of year, everything is changing. The wind is chillier and the colours on trees, are slowly transforming. The transition and transformation nature undergo is crazy and mesmerizing at the same time. It’s this vibe we are turning into fashion stories. The collection launches on the 5th of September and will be available in stores worldwide and online at veromada.com.”

• Astrid Stubkier, Brand Identity Responsible.

CONNECTING WITH NEW CUSTOMERS AND FASHION LOVERS

Personal styling is a great way of expressing one's personality and interests. And playing with that idea, the intention is to create memorable fashion experiences that resonate with our audience's way of dressing, while at the same time inviting new fashion lovers to indulge in VERO MODA’s universe.

VERO MODA has a long tradition of being good at renewing themselves and this season makes no exception. Welcome to a wearable mix of urban coolness and feminine romanticism - for all.

Head to veromoda.com to enjoy the campaign. Media enquiries, please contact: Ida Maria Jessen, PR & Influencer Responsible, VERO MODA, ida.jessen@bestseller.com